Once your AI Brand Voice chart finishes populating, you will receive an email notification letting you know it is ready. The email will include the chart name and a button to Review and Publish.


On your dashboard, the status of the chart will display as Active once it is done processing.

Reviewing and Customizing Your Brand Voice Chart

To view or customize the details that the AI has automatically generated based on your online content, click Edit on your active chart. Everything in this chart is completely customizable to fit your business needs:

  • Mission Text: Shows the populated core mission statement for your business.

  • Tone & Style: Highlights the specific styles, tones, and language lingo your brand should use.

  • Approved & Banned Vocabulary: Automatically generates lists of approved and banned keywords.

  • To remove a word, click the Red X next to it.

  • To add new words, simply type them into the respective keyword sections.

  • Scenarios: Populates default instructions for the AI on how to handle various situations (e.g., using a concerned yet positive tone when a customer has a complaint, or formatting text for social media posts). You can easily add or remove custom scenarios.

  • Custom Rules: Add additional rules, such as specific grammar rules, to further guide the AI.

Saving Your Changes:

  • If you are making edits but are not ready to go live, click Save as Draft to return to it later.

  • If you are satisfied with your changes, click Publish to push the updates live.

Where to Use Your AI Brand Voice

Your published AI Brand Voice chart integrates directly into the Consumer Fusion dashboard to keep your content on-brand. In this initial version, your brand voice lives in two primary areas:

1. Review Responses

When viewing a recent customer review, you will see an indicator stating AI Brand Voice is Active.

  • Click Generate Reply.

  • The AI will automatically draft a response using the text of the review combined with the settings, rules, and vocabulary from your active brand voice chart.

  • You can manually tweak the draft before hitting Send, or click Generate Reply again to see an alternate version.

2. Social Media Captions

When drafting social content, you can utilize the AI Caption Generator.

  • Click the Wand Icon to open the generator.

  • Select your desired style (e.g., "Fun") and choose your specific Brand Voice Chart from the options.

  • Enter a description of what you want your post to be about.

  • Select your preferred post length (Short, Medium, or Long) and add any specific keywords you want to include.

  • Click Generate. The resulting caption will automatically include your approved vocabulary, avoid banned words, and stay strictly on-brand with your settings.